Muller-Brockman and the Bauhaus (06.02.13)

I think that 20th century seems to show the real advancement of typography with the rapid industrialization and change of lifestyle that happened in the first two decades of it. I think that exploring this change could be an interesting topic in which the base my essay on. It appears that typography has turned in an almost full circle from the start to the end of the 20th century, from the highly simplistic and functional style to the extravagant  and then back again. I also find the opinions held by Muller-Brockman and the Bauhaus schools during the early 20th Century interesting. I could explore further the concept that typography should be invisible in a way, that it should not been noticed by the viewer yet subtly add more to what the text is trying to say, and how detrimental was it to the overall text if this was not achieved. I also found the focus on certain fonts and their popularity interesting, as I had not really thought of how common and widely used a font such as Helvetica was. This sparked off an idea of exploring typography which is found, accepted and overlooked in some cases within society. Furthermore the meanings which certain types of font hold, such as Helvetica is usually used to write instructions in, therefore is associated by society as serious.